Three Authoritative Awards Tell You!

Source: southeast   2015-06-03

What is quality?

--- Let the three Authoritative Awards tell you!

Nowadays, Chinese motors market of the own brands are definitely taking great breakthrough and the initial quality is continuously increasing which obviously narrows the distance between the own brands and the international brands. Soueast Brands, which enters and grows in the motor market for 19 years, it fully shows the fruits of the development of dual-brand and the extension of product lines in the respect of the quality ,the independent research and development and the development of the new energy resource and manifests the patriotism of Chinese autobots and the industrial ambition.    

1.Ranking top among the own brands of initial quality study

In the report of 2014 China Initial Quality Study SM (IQS) issued by J.D. Power Asia and Pacific, there are 6 own brands performance higher than the average level and Soueast Brand ranks the second place which is already far ahead of the domestic main joint venture brands and shrinks the distance with the international brands. 

      

Rank

14

18

18

20

20

20

Brand

Trumpchi

Soueast

Venucia

LUXGEN

Roewe

China Motor

PP100

99

106

106

108

108

108



2.Devoting to creating worldwide quality management system, setting up the industrial yardstick

Since SEM built up in 1995,SEM is always creating the high quality and high standard for the auto manufacture base by heart, being strict to control the quality and devoting to constantly increasing the charm and value of the products, which makes SEM keep riching the dual-brand product line, resulting in getting the groups of fans when several new models developed independently launch the market.    

Not long ago, SEM was successfully chosen as 2014 China Industrial Enterprises Quality Yardstick awarded by the Ministry of Industry and Information. There were only 2 enterprises chosen ( SEM and Yutong Bus),indicating SEM getting highly speak of the product quality by the auto industry and customers. 

3.Quality control ahead of the Mitsubishi international system

SEM, not only has the advantage of the cross-strait cooperation, but also draws Mitsubishi strict quality standard as well as the manufacturing process, pays high attention to improving the quality, setting up the quality management system with high standard and strict requirement, resulting in excellent performance in 2013 to 2014 CBU production KPI actual performance(mainly refers to the production status of the plant, including the quality and efficience and so on ) and awarded the first prize of Mitsubishi international manufacturers among the joint ventures group in 2013,which issued by Mitsubishi.